Category Archives: MKT 411 (NEW)

MKT 411 Week 4 Sustainable Product Design Report for Lego NEW

MKT 411 Week 4 Sustainable Product Design Report for Lego NEW

Read the following scenario:
Your Learning Team members are account managers working for a green marketing firm. You must select one product from the previously created proposal and develop it.
Work together to develop the idea further and report your ideas to the firm.
Prepare a 1,050- to 1,750-word report, proposing the sustainable product.
Include a cover page memo to your department head, explaining why your team chose this product.
Describe elements of your sustainable product.
Explain how the firm may use sustainable methods to develop your product.
Describe how your proposed product may be integrated into consumer life.
Format your report consistent with APA guidelines.
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MKT 411 Week 3 Individual Assignment Sustainable Product Proposal for Lego NEW

MKT 411 Week 3 Individual Assignment Sustainable Product Proposal for Lego NEW

Readthe following scenario:
You are an account manager at a marketing firm specializing in creating green and sustainable marketing plans for businesses that want to improve their effect on the environment. Several businesses have asked your firm to help develop marketing around sustainable products.
Chooseone of the following industries and select a company:
Toy: Mattel, Inc. The LEGO Group, NintendoCo., Ltd., or Hasbro, Inc
Health and beauty: Proctor & Gamble, Johnson & Johnson Avon Products, Inc., or Revlon Consumer Products Corporation.
Proposethe project to the client and your firm upper management in a 1,050- to 1,400-word proposal, identifying three sustainable product opportunities in the product line.
Explain how the firm may internally market green and sustainable philosophies.
Explain the relationship between sustainable products and consumer demand, and how your proposed products meet demand.
Explain advantages and disadvantages of converting to green philosophies.

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MKT 411 Week 1 Individual Assignment Introduction to Green Marketing NEW

MKT 411 Week 1 Individual Assignment Introduction to Green Marketing NEW

Prepare a 750-word paper explaining key green marketing principles.
Name and describe each principle.
Explain why, when, and by whom each principle is used.
Format your paper consistent with APA guidelines.
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