Category Archives: MKT 230

MKT 230 Week 9 Final Project Marketing Plan

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Select a product or service you would like to introduce to the marketplace. It may be from an existing company or a new concept.

Prepare a 1,750- to 2,100-word marketing plan for your selected product or service. Include the following elements:
·         A brief description of the product or service being offered

·         An analysis of the market in which the product or service will be offered
o    Size and demographics of the markets

o    Potential competitors, if any
·         An analysis of the marketing strategies that will be used for the introduction of the product or service:
o    Pricing

o    Promotion

o    Distribution

o    Sales support
Format your paper consistent with APA guidelines.

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MKT 230 Week 9 Capstone DQ

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How has learning about marketing concepts given you a better understanding of the market place and how businesses and consumers make decisions? Has what you have learned about marketing increased your interest in a future career in marketing? What do you value most from taking this course? 

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MKT 230 Week 8 Individual Sales Promotion Techniques

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Write a 700- to 1,050-word paper summarizing the key sales promotion techniques that marketing firms direct toward trade and consumers. Include real-world examples to describe the following classifications of sales promotion techniques:
·         Discounts and deals

·         Increasing industry visibility

·         Price-based consumer sales promotions

·         Attention-getting consumer sales promotions
Format your paper consistent with APA guidelines.

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MKT 230 Week 8 Check Point Developing and Advertising Campaign

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Resource: Analysis: GEICO television commercials try to appeal to wide audience/Audio File: Day to Day.

Describe the steps a company must consider when developing their own advertising campaign, keeping some of the key points of the story in mind. Your answer should be 200–300 words in length.

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MKT 230 Week 7 DQ 2

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Search your local newspaper for advertisements and examples of pricing strategies. If you do not have access to a local newspaper, search for a newspaper online. What are two pricing strategies you found in the advertisements? Describe the function the price serves for each product or service. When responding to your classmates, describe the steps the company likely followed when planning the price strategy described in the response.

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MKT 230 Week 7 DQ 1

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Imagine that you are a mentor to a new employee at a marketing firm. The new employee is having trouble understanding what the term market communication really means. Using what you have learned, explain to the new employee how marketing communication can influence a buyer.

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MKT 230 Week 7 Check Point Integrated Marketing Communication Strategies

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The goal of integrated marketing communication (IMC) is to produce a unified promotional message that has the customer as its focus. All promotional activity, such as media advertising, sales promotion, personal selling sponsorships, and public relations, is geared toward delivering a consistent uniform message.

 

Draft a 200- to 300-word response answering the following questions:
·         How does an organization establish an IMC plan?

·         What are some of the different stages a company goes through when developing its IMC strategy?

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MKT 230 Week 6 Individual Life Cycle Management Analysis

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In this assignment, you practice using critical thinking skills. You analyze a case by conducting research, defining problems, and making recommendations. Remember to suspend personal bias and judgment while investigating the multiple stages of product strategies and life cycle management.

Resource: Ch. 9 of Marketing: Real People, Real Choices
Read the following: In recent times, a popular consumer electronics company, Apple® has released a high-demand product to the marketplace. The iPod® portable MP3 player and iTunes® interface allow the user to quickly and easily purchase, download, and listen to music. As with any new product in the marketplace, Apple® has taken steps to manage this product throughout its marketing life cycle.
Write a 700- to 1,050- word paper analyzing how the company has managed each stage of the product life cycle of its popular MP3 player. Determine which stage of the life cycle the product is in currently. Defend why you feel the product is in the stage you identified. Your paper should include the following elements:
·         A brief description of the product’s objectives and marketing strategies 

·         An analysis of the introduction phase of the product

·         An overview of how the company has managed or should manage the product through the growth stage

·         A review of how the maturity stage has affected or will affect the product’s sales, profits, pricing, and marketing communication

·         A prediction of the product’s decline in the marketplace
Summarize your paper by answering the following questions: Do you agree or disagree with how each stage has been managed? What alternative approaches to life cycle management would you suggest?
Include a recommendation for management of the next applicable stage of the product life cycle.

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MKT 230 Week 6 CheckPoint Branding Strategies

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Select a large company that has created a strong product identity in the market. What branding strategies has the company used to create its product identity?

Provide examples and explain your reasoning in a 200- to 300-word response.

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