Category Archives: BUS 330 (NEW)

BUS 330 Week 5 Final Marketing Plan (Toms Shoes) NEW

BUS 330 Week 5 Final Marketing Plan (Toms Shoes) NEW

Finish the marketing plan you began in week 2 and wow your internship bosses!

Guided Response:

Create an APA style formatted Word document that includes at least 3 references outside of the course text and contains paragraphs that cover the topics below.
The length of your marketing plan will vary based on your degree of succinctness. Most documents fall between 9-13 double spaced pages. For more details, including minimum lengths by topic
Note that you’ve already covered this first set of topics in your week 2 situational analysis. Feel free to revise your earlier work as needed.
A description of your selected company/brand
The core products/services they offer
A brief history
Key current competitors
A SWOT (strengths, weaknesses, threats & opportunities) analysis
For each, identify and describe a minimum of 3 examples (12 in total).
A description of the product/service that you want to market & SWOT rationale
Now address the additional topics below to complete your marketing plan. Again, reference our example and the identified text chapters for additional context.
Segmentation approach and rationale
e.g., Demographic, geodemographic, behavioral, psychographic, etc.
Target market(s) description
Positioning statement
Marketing mix details
Address each “P” (product, place, price, promotion) of the marketing mix separately and explain your choices. This is the heart of your plan.
Discuss at least 3 metrics you might analyze to evaluate the success of your plan.
Identify at least 3 business or sociocultural considerations in translating your marketing plan for use in a foreign market.
Summarize your plan and why it deserves to be funded.
Success metrics
International considerations
Conclusion

For more Assignments visit

http://www.uoptutors.com

BUS 330 Week 5 Final Marketing Plan (Red Bull) NEW

BUS 330 Week 5 Final Marketing Plan (Red Bull) NEW

 

Finish the marketing plan you began in week 2 and wow your internship bosses!
Guided Response:

Create an APA style formatted Word document that includes at least 3 references outside of the course text and contains paragraphs that cover the topics below.
The length of your marketing plan will vary based on your degree of succinctness. Most documents fall between 9-13 double spaced pages. For more details, including minimum lengths by topic
Note that you’ve already covered this first set of topics in your week 2 situational analysis. Feel free to revise your earlier work as needed.
A description of your selected company/brand
The core products/services they offer
A brief history
Key current competitors
A SWOT (strengths, weaknesses, threats & opportunities) analysis
For each, identify and describe a minimum of 3 examples (12 in total).
A description of the product/service that you want to market & SWOT rationale
Now address the additional topics below to complete your marketing plan. Again, reference our example and the identified text chapters for additional context.
Segmentation approach and rationale
e.g., Demographic, geodemographic, behavioral, psychographic, etc.
Target market(s) description
Positioning statement
Marketing mix details
Address each “P” (product, place, price, promotion) of the marketing mix separately and explain your choices. This is the heart of your plan.
Discuss at least 3 metrics you might analyze to evaluate the success of your plan.
Identify at least 3 business or sociocultural considerations in translating your marketing plan for use in a foreign market.
Summarize your plan and why it deserves to be funded.
Success metrics
International considerations
Conclusion

For more Assignments visit

http://www.uoptutors.com

BUS 330 Week 5 Final Marketing Plan (Dunkin Donuts) NEWTo Buy This material Click below link http://www.uoptutors.com/bus-330-ash/bus-330-week-5-final-marketing-plan-latest-work BUS 330 Week 5 Final Marketing Plan (Dunkin Donuts) NEW Finish the marketing plan you began in week 2 and wow your internship bosses! Guided Response: Create an APA style formatted Word document that includes at least 3 references outside of the course text and contains paragraphs that cover the topics below. The length of your marketing plan will vary based on your degree of succinctness. Most documents fall between 9-13 double spaced pages. For more details, including minimum lengths by topic Note that you’ve already covered this first set of topics in your week 2 situational analysis. Feel free to revise your earlier work as needed. A description of your selected company/brand The core products/services they offer A brief history Key current competitors A SWOT (strengths, weaknesses, threats & opportunities) analysis For each, identify and describe a minimum of 3 examples (12 in total). A description of the product/service that you want to market & SWOT rationale Now address the additional topics below to complete your marketing plan. Again, reference our example and the identified text chapters for additional context. Segmentation approach and rationale e.g., Demographic, geodemographic, behavioral, psychographic, etc. Target market(s) description Positioning statement Marketing mix details Address each “P” (product, place, price, promotion) of the marketing mix separately and explain your choices. This is the heart of your plan. Discuss at least 3 metrics you might analyze to evaluate the success of your plan. Identify at least 3 business or sociocultural considerations in translating your marketing plan for use in a foreign market. Summarize your plan and why it deserves to be funded. Success metrics International considerations Conclusion For more Assignments visit http://www.uoptutors.com

BUS 330 Week 5 Final Marketing Plan (Dunkin Donuts) NEW

 

Finish the marketing plan you began in week 2 and wow your internship bosses!
Guided Response:

Create an APA style formatted Word document that includes at least 3 references outside of the course text and contains paragraphs that cover the topics below.
The length of your marketing plan will vary based on your degree of succinctness. Most documents fall between 9-13 double spaced pages. For more details, including minimum lengths by topic
Note that you’ve already covered this first set of topics in your week 2 situational analysis. Feel free to revise your earlier work as needed.
A description of your selected company/brand
The core products/services they offer
A brief history
Key current competitors
A SWOT (strengths, weaknesses, threats & opportunities) analysis
For each, identify and describe a minimum of 3 examples (12 in total).
A description of the product/service that you want to market & SWOT rationale
Now address the additional topics below to complete your marketing plan. Again, reference our example and the identified text chapters for additional context.
Segmentation approach and rationale
e.g., Demographic, geodemographic, behavioral, psychographic, etc.
Target market(s) description
Positioning statement
Marketing mix details
Address each “P” (product, place, price, promotion) of the marketing mix separately and explain your choices. This is the heart of your plan.
Discuss at least 3 metrics you might analyze to evaluate the success of your plan.
Identify at least 3 business or sociocultural considerations in translating your marketing plan for use in a foreign market.
Summarize your plan and why it deserves to be funded.
Success metrics
International considerations
Conclusion

 

For more Assignments visit

http://www.uoptutors.com

BUS 330 Week 5 Final Marketing Plan (Coca Cola) NEW

BUS 330 Week 5 Final Marketing Plan (Coca Cola) NEW

 

Finish the marketing plan you began in week 2 and wow your internship bosses!
Guided Response:

Create an APA style formatted Word document that includes at least 3 references outside of the course text and contains paragraphs that cover the topics below.
The length of your marketing plan will vary based on your degree of succinctness. Most documents fall between 9-13 double spaced pages. For more details, including minimum lengths by topic
Note that you’ve already covered this first set of topics in your week 2 situational analysis. Feel free to revise your earlier work as needed.
A description of your selected company/brand
The core products/services they offer
A brief history
Key current competitors
A SWOT (strengths, weaknesses, threats & opportunities) analysis
For each, identify and describe a minimum of 3 examples (12 in total).
A description of the product/service that you want to market & SWOT rationale
Now address the additional topics below to complete your marketing plan. Again, reference our example and the identified text chapters for additional context.
Segmentation approach and rationale
e.g., Demographic, geodemographic, behavioral, psychographic, etc.
Target market(s) description
Positioning statement
Marketing mix details
Address each “P” (product, place, price, promotion) of the marketing mix separately and explain your choices. This is the heart of your plan.
Discuss at least 3 metrics you might analyze to evaluate the success of your plan.
Identify at least 3 business or sociocultural considerations in translating your marketing plan for use in a foreign market.
Summarize your plan and why it deserves to be funded.
Success metrics
International considerations
Conclusion

 

For more Assignments visit

http://www.uoptutors.com

BUS 330 Week 5 DQ 2 Art or Science NEW

BUS 330 Week 5 DQ 2 Art or Science NEW

Let’s be honest, the “art” side of marketing gets most of the press. Everybody likes to talk about that cool new ad they recently saw; however, this is not true when it comes to big data and the advanced analytics being used to evaluate marketing effectiveness and drive marketing planning. In other words, nobody is writing TV shows about a couple of quirky marketing data scientists.
So in this interactivity, we’re going to give marketing analytics its fifteen minutes of fame. Then, we want your take on whether marketing is more art or science and which side appeals more to you.
What to Do (and How to Do It)…
Learn more about big data, marketing analytics, and successful integration
Read the Forbes article “Marketing Analytics Cheat Sheet for CEOs.”
If you want to go deeper on the analytics DQussed, peruse the optional Harvard Business Review article “Advertising Analytics 2.0.”
Post to the forum below, answering the following questions:
Based on everything you’ve learned in this course thus far, do you think marketing is more art than science, or vice versa? Defend your point of view.
Does the art or science side of marketing appeal more to you? Why?

For more Assignments visit

http://www.uoptutors.com

BUS 330 Week 5 DQ 1 Green Marketing or Greenwashing NEW

BUS 330 Week 5 DQ 1 Green Marketing or Greenwashing NEW

As you are likely aware, your internship brand doesn’t just do business in the U.S. So, in this interactivity, we’re going to research their past entry into a foreign market. But rather than writing about it, we’re going to talk about it — by creating a short podcast.
Guided Response:
Check out our sample podcast about GroupOn in China
Listen to the sample podcast.
Identify a specific country to analyze your brand’s entry into
First identify the countries your mentor marketer does business in. Or did. Check out the corporate website. Or the latest annual report.
Then search your brand in business periodicals such as Forbes in conjunction with country names or terms like “foreign” or “international.” See which markets have been written about and select one.
When did your mentor marketer enter this foreign market?
What specific challenges did entering this market present? (e.g., cultural norms, language barriers, local competition, government regulations, economic conditions, etc.). Identify at least three.
What changes were made to the marketing formula in entering this market? What other changes were needed? Cite at least three examples, linking each one to a marketing “p.” You can repeat “Ps” more than once.
How successful was the entry into this market? Is the brand still in the market?
Try to explore different types of sources (periodicals, videos, annual report, etc.). Tap the Forbes archive and other Ashford University resources as needed.
As you will be creating a podcast, in-line citations are not required, but you will need to document your sources.
Be sure to introduce yourself and identify your mentor marketer and the relevant market before answering the questions above.
SoundCloud provides the means to record and share a link for free.
Consult our step-by-step Creating Your Soundcloud Recording tutorial.
Research your chosen market to answer these questions:
Which P do you think was the most important factor in the failure or success of the market entry they described? Why?
Identify and create proper APA citations for 3+ different sources.
Script (or at least outline) for your podcast.
Record your podcast with SoundCloud.
Post your podcast link and APA formatted sources to forum below.
Listen and react to three peer podcasts.

For more Assignments visit

http://www.uoptutors.com

BUS 330 Week 4 DQ 1 Finding and Targeting Your People NEW

BUS 330 Week 4 DQ 1 Finding and Targeting Your People NEW

Finding and Targeting Your People

Geodemographic Segmentation: Finding Your People
Geodemographics is a common and effective means to segment potential customers. Leveraging both demographic (e.g., gender, age, income, marital status) and psychographic (e.g., habits, hobbies, spending habits, values) data, households can be classified into segments and the relative attractiveness of these segments for your product or service can be determined.
In this interactivity, you’re going to take a geodemographic system (Prizm Premier) and determine which segment best describes you. Then, exploring map data, you’ll assess how common your segment is for where you live and where you could live amongst more people like yourself! Finally, with knowledge of your segment’s profile, you’re going to suggest a promotion for your internship brand targeted specifically to your segment.
Guided Response:

Begin by perusing the Prizm Premier interactive tutorial.
You’ll note there are 68 segments. Fortunately these are broken into 11 lifestage groups that provide a more manageable starting point.
Visit thePrizm Premier Lifestage Groups page and determine the following:
The lifestage group and segment that best matches you
How common your segment is where you live
Where you could move to find more of “your people”
How to do all that? Our step by step Prizm Premier Tutorial reveals all.
Imagine you’re executing a targeted promotion. Tell us the product or service and deal that you will pitch your segment and justify its appeal.
Feel free to package products or services together.
Your Premier Prizmlifestage group
Your Premier Prizm segment and the characteristics driving your choice
The “popularity” index of your selected segment where you live
The high indexing area for your segment that you’ve chosen and its value. Tell us what town is in your county that we might have heard of (or any other attraction).
Your segment specific targeted promotional offer and rationale
Create a promotion from your mentor marketer to target your segment.
Publish a post to the forum below containing the following…

For more Assignments visit

http://www.uoptutors.com

BUS 330 Week 3 DQ 2 IMC Campaign Stories (Dunkin Donuts) NEW

BUS 330 Week 3 DQ 2 IMC Campaign Stories (Dunkin Donuts) NEW

One Message, Many Media: Integrated Marketing Campaigns
In this interactivity, to examine integrated marketing in action, you’re going to tell the Storify story of a particular campaign from your internship brand across multiple media. We want to know what unifies the campaign and how the unique nature of each medium is being utilized (or underutilized if you feel so). And we want to hear if you think the campaign is effective or not and why.d then answer a few related questions. So let’s dig in!.
Guided Response:
Check out our sample Twix campaign storifyfor inspiration.
Note: you only need to include three media in your Storify. We overachieved.
Identify a significant marketing campaign from your internship brand.
Find one that was supported across multiple media (e.g, TV, print, website, banner ads, etc.).
How to identify and research major marketing campaigns?
Search the web or major advertising publications (AdBUS 330 Week or AdAge) for articles about your brand’s advertising campaigns.
Check your brand’s Twitter feed for recurring ad messages.
Search for links you can include in your Storify story. Where? See our advertising creative finder for suggestions by media type.
Title and subtitle
Headings for the three media you’ve found
For each medium, a brief description of how it is being used, focusing on what it can do that other media cannot.
A final paragraph summarizing what unifies the campaign and whether or not you think it’s effective and why.
Reference our example and our Storify tutorial as needed
Find campaign executions for at least three different media
Create a new storify story containing the following elements:

 

For more Assignments visit

http://www.uoptutors.com

BUS 330 Week 3 DQ 1 Pizza Pricing Strategies NEW

BUS 330 Week 3 DQ 1 Pizza Pricing Strategies NEW

Pizza Pricing Strategies

This BUS 330 Week you learned about the three core pricing strategies: penetration, neutral, and skim. Now we’re going to examine those pricing strategies in action. Hope you’re hungry, because you’re going to be looking at a lot of pizza.
In this interactivity, you’re going to briefly recap the three pricing strategies, use them to classify the major pizza chains based on exploring the online ordering process and then answer a few related questions. So let’s dig in!
Guided Response:

Re-familiarize yourself with the three main pricing strategies
Review section 5.2 in the text as needed.
Research actual pizza pricing
Visit each site, identify your location and simulate an order.
Price out a medium cheese or pepperoni pizza.
Proceed to payment stage, observing the selling process.
Record your pizza choice and final price (minus tax).
Execute your purchase as you see fit.
Note: One brand doesn’t offer online ordering. Poke around their website for an online menu or consult fastfoodmenuprices.com.
A brief description of the three pricing strategies (from least to most expensive).
Your research driven price strategy classifications of the five brands.
For any pricing strategy where you have multiple brands, rank them from least to most expensive.
Include the kind of pizza you priced out, your recorded prices and any other pertinent notes.
Your classifications may differ from others. That’s okay.
Your answers to the following questions:
Did your perception of these chains’ pricing strategies change based on this exercise? If so, how?
Based on this exercise, identify three factors that complicate price comparisons.
For you, which of these chains represents the greatest value and why? Explain how each of the Ps contributes to your answer.
Create a forum post that includes the following:

For more Assignments visit

http://www.uoptutors.com